CRM & business platforms
Microsoft Dynamics 365 Integration Consulting
Dynamics 365 is rarely the whole problem. It is usually one endpoint in a chain — a CRM that has to stay consistent with a recruiting platform, a finance system, a data warehouse, or a bespoke internal tool. The failures that matter are the ones where two systems each believe they hold the correct record.
I worked with Dynamics 365 daily as an Integrations Consultant at LinkedIn, where it formed part of the enterprise integration landscape I supported and troubleshot for customers.
Where I can help
- Diagnosing sync failures and data divergence between Dynamics 365 and connected systems
- API-level investigation using request and response inspection rather than UI-level guesswork
- Data-mapping and schema-alignment review before an integration is built
- Query and reporting investigation across SQL and Kusto where the reported numbers do not reconcile
- Advising internal teams on integration design and likely failure modes
How I work
The tooling is deliberately unglamorous: Postman for API behaviour, SQL and Kusto for what the data actually says, Python where something needs automating, and logs read in full rather than skimmed for the first error string.
Most integration problems are not mysterious once someone establishes what each system genuinely sent and received. The work is in establishing that carefully.
The failure modes worth knowing about
A handful of patterns account for most Dynamics integration problems I have seen, and recognising them early saves days of investigation.
- Duplicate records created by a retry that re-sends rather than resumes after a timeout
- Records that sync successfully but land against the wrong owning entity, so they are technically present and functionally invisible
- Field-level truncation where the source schema permits a longer value than the destination, failing silently rather than erroring
- Option-set and picklist mismatches that map an unrecognised value to a default rather than rejecting it
- Delta syncs that miss records modified during the sync window itself
- Permission boundaries that filter the result set so the integration sees a partial view and treats it as complete
Typical engagements
Most work here is scoped and diagnostic. A specific integration is failing, or producing data nobody trusts, and you want a definitive answer about why before deciding what to do.
The deliverable is usually a written root-cause account with the evidence behind it and the realistic options for fixing it — including, where it applies, the option of leaving it alone. That is useful to you whether or not I do the remediation work.
Common questions
Do you do Dynamics 365 implementation and customisation?
My focus is the integration and data layer rather than functional implementation or licensing. If you need a full Dynamics implementation, a specialist Microsoft partner is the better fit — I am useful once it needs to talk reliably to something else.
What does a first engagement usually look like?
A scoped diagnostic on a specific failing integration, with a written account of the root cause and the options for fixing it. That gives you something actionable whether or not we continue.
Have a problem that fits this?
Tell me what is failing and what you have already ruled out. I will tell you honestly whether I am the right person for it.
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